Ebooks - 2

THE CONTENT EXPERIENCE REPORT UBERFLIP In the following graph, we've plotted the number of content items creat- ed in a given month by a marketer, as well as the total number of views of content in that month, for a e a aee Ube Hb A Ce Hb is a layer between your website and your marketing automation platform. It's a repository—a place where all of your content lives and where prospects discover and convert on your assets and become marketable leads in your database. WHEN CREATING MORE CONTENT ISN'T THE ANSWER For many marketers, the default response to a decline in views is to create more fresh, relevant content. But this isn't actually the best course of action.

• THE CONTENT EXPERIENCE REPORT - 8 Data Science Insights You Can Use to Boost Content Engagement and Conversions
• TABLE OF CONTENTS
• INTRODUCTION
• HOW WE UNDERSTAND CONTENT EXPERIENCE
• INSIGHTS
• ENVIRONMENT
• 1 CONTENT PLACEMENT
• THE QUESTION
• THE BREAKDOWN
• WHEN CREATING MORE CONTENT ISN'T THE ANSWER
• REVIVING CONTENT THROUGH PLACEMENT IN A NEW ENVIRONMENT
• WHY THIS ISN'T A FLUKE
• WHY IT MATTERS FOR MARKETERS
• 2 BACKGROUND IMAGES AND CTAs
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• STRUCTURE
• 3 MENUS AND NAVIGATION
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• 4 TAGGING CONTENT
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• 5 CATEGORIZING CONTENT
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• ENGAGEMENT
• 6 GATING CONTENT
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• 7 CONTEXTUALIZING CTAs
• THE QUESTION
• THE BREAKDOWN
• CONTEXTUALIZATION FOR OVERLAY CTAs AND SHOW BESIDE CTAs
• CONVERSION RATES FOR OVERLAY CTAS
• CONVERSION RATES FOR SHOW BESIDE CTAS
• WHY IT MATTERS FOR MARKETERS
• 8 ARTIFICIAL INTELLIGENCE
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• CONCLUSION
• SUMMARY CHART
• APPENDIX
• LETTER FROM THE DATA SCIENCE LEAD
• METHODOLOGY