Issue link: https://hub.uberflip.com/i/1359949
THE CONTENT EXPERIENCE REPORT UBERFLIP THE QUESTION How does the management of content experiences e baced aec eface THE BREAKDOWN W eecve ce aaee, aee ca ae e content available for all audiences—not just external, but inter- nal too. There's value, as we'll see, in making it easy for those w aa d ad ae eeva ce f their conversations. To examine content management done well, we looked at the most common tool to do this: metadata through tags. Metadata is information that provides information about other data. It's a quick, shorthand summary that provides details about the content, and is often done via keywords. For example, tags could be topics, the stage of the funnel (TOFU, MOFU, BOFU), the persona, or type of content. By adding a tag to a piece of content, we are able to classify assets so that employees within aa ca eay d e ce eye f based on the tag assigned. So we looked at the data around tagging and its relation to views. 4 4 Ube a aw e abe a ce a e Ie eve w ecc dec, keywords, personas, or more general designations (like "TOFU" or "customer testimonial"). Y ca e ay Sa Fe aacay ae eced Mae Sea w tagged content, or simply make it easier for other team members to identify content destined f a ecc acc ec