Issue link: https://hub.uberflip.com/i/1359949
WHY IT MATTERS FOR MARKETERS On average, content experiences with topic and content type segmen- tations have an edge in performance over ones that aren't segmented in this way. 9 The best way to develop relevant engagement is to personalize the content experience by topic and content type to get the most views out of your content. Tee baby a d dea f eeeey ac de, we wd eed a a bea- dw by dy a a fe e dcae wy e cae Se eea ye cd w bee e de INSIGHTS STRUCTURE CATEGORIZING CONTENT THIS JUST MAKES SENSE. MARKETERS OUGHT TO PRES- ENT CONTENT IN A WAY THAT MEETS THE NEEDS OF PROSPECTS AND CUSTOMERS. AN OPTIMAL CONTENT EXPERIENCE FULFILLS THOSE NEEDS WHEN SEGMENTED BY RELEVANT TOPICS, IN THE PREFERRED MEDIUM OR FORMAT THAT THE AUDIENCE CONSUMES THAT CONTENT. CATEGORIZING CONTENT