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THE CONTENT EXPERIENCE REPORT LETTER FROM THE DATA SCIENCE LEAD Over a year ago, coming to the ed f ce ae a a stranger, I saw a very exciting ed Ove e a decade, c- tent marketing has turned into an indispensable part of the mar- keting arsenal. At the same time, e ac f ce dc to measure, quantify, and identi- fy. As such, there is much to be done in terms of data science in content marketing. Content marketing is relatively old by digital marketing stan- dards. However, measuring and quantifying content marketing is just starting. This ebook contains e f e ae a data to discover the best practic- es in content marketing. A Ube, we eve ded of professional company blogs to millions of visitors every year. Most of these visitors are business professionals, giving us a unique view of what professional visitor behavior looks like. Using this ad- vantage, we wanted to describe