Issue link: https://hub.uberflip.com/i/1359949
THE CONTENT EXPERIENCE REPORT UBERFLIP Our data comes from data collected by Ube eay daa cec e- gine, as well as from our partner, Bom- bora. While collecting data is important, it is also important to choose a relevant and clean sample. From the various cus- tomers we serve, we chose a relevant sample of mostly B2B customers and active content hubs. So this data and the e baed ce f e e and results of marketing professionals like you. Web data is reputedly noisy—the data has quite more unexplained statistical variation than variation attributable to our inputs. As one of our marketing profes- sionals put it, the data is "wobbly" from week to week or from month to month. A a f e e e a- ca e, we d a a to look at not just weeks and months, but full quarters. For this ebook, we used at least six months of data. This gives METHODOLOGY