Ebooks - 2

What we see is that Overlay CTAs have a very high conver- sion rate that hovers around 15 to 20 percent, regardless of the degree of contextualization. This makes sense. When it comes to great content experiences, when audiences want something from a company or source that they trust, "converting" is a natural next step to access that content. GATED CTA THE CONTENT EXPERIENCE REPORT UBERFLIP

• THE CONTENT EXPERIENCE REPORT - 8 Data Science Insights You Can Use to Boost Content Engagement and Conversions
• TABLE OF CONTENTS
• INTRODUCTION
• HOW WE UNDERSTAND CONTENT EXPERIENCE
• INSIGHTS
• ENVIRONMENT
• 1 CONTENT PLACEMENT
• THE QUESTION
• THE BREAKDOWN
• WHEN CREATING MORE CONTENT ISN'T THE ANSWER
• REVIVING CONTENT THROUGH PLACEMENT IN A NEW ENVIRONMENT
• WHY THIS ISN'T A FLUKE
• WHY IT MATTERS FOR MARKETERS
• 2 BACKGROUND IMAGES AND CTAs
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• STRUCTURE
• 3 MENUS AND NAVIGATION
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• 4 TAGGING CONTENT
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• 5 CATEGORIZING CONTENT
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• ENGAGEMENT
• 6 GATING CONTENT
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• 7 CONTEXTUALIZING CTAs
• THE QUESTION
• THE BREAKDOWN
• CONTEXTUALIZATION FOR OVERLAY CTAs AND SHOW BESIDE CTAs
• CONVERSION RATES FOR OVERLAY CTAS
• CONVERSION RATES FOR SHOW BESIDE CTAS
• WHY IT MATTERS FOR MARKETERS
• 8 ARTIFICIAL INTELLIGENCE
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• CONCLUSION
• SUMMARY CHART
• APPENDIX
• LETTER FROM THE DATA SCIENCE LEAD
• METHODOLOGY