On this episode of The Marketer’s Journey, I interview Raj Sarkar, CMO at 1Password. During the episode, we discuss bringing brands to market in an efficient way, how to optimize opportunities based on audience segments, and some of the pillars he’s put in place for the marketing team as CMO at 1Password.

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Key takeaways from this episode:

• Get smart to market on a budget. During our discussion, Raj mentioned that he has a few tricks up his sleeve when it comes to marketing on a lean budget from past experiences. Smart marketing doesn’t always necessarily come down to having a healthy budge-creative thinking will get you far when money is tight.
• The gap between B2B and B2C marketing is closing. Although there is still a clear distinction to be made between B2B and B2C marketing, the gap is closing and brands are now moving closer to H2H (Human to Human marketing). Raj used the example of Dropbox, noting that the company broke into the B2B segment by first connecting with people on a B2C level, who ended up liking the product so much that they brought it to work with them.
• Surprise and delight. By Raj’s standards, if a piece of content doesn’t delight the reader, then it has failed. Although considering things like SEO is important, it’s essential that content adds value and emotion to the customer at the end of the day.

Learn more about 1Password here: https://1password.com/

Learn more about Raj here: https://www.linkedin.com/in/rajsarkar/