Do you want to generate highly qualified leads and create campaigns with a better understanding of exactly how your audiences engage with content?
Of course you do! What marketer doesn’t? Here at Uberflip, we know how important your tech stack—and your marketing automation platform—is to driving marketing results and running your business!
When marketers connect their Pardot instance to Uberflip they unlock the ability to drive more lead generation as well as streamline, automate, and measure marketing tasks and workflows. By harnessing the power of both platforms you’ll be able to design frictionless multichannel experiences that are personalized to your buyers and move them quickly through the journey.
Let’s explore how you can easily connect these two platforms, and leverage them to orchestrate better buying experiences.
Connecting Uberflip with Pardot
Before we dive into using Uberflip and Pardot, we think it’s important to understand how simple it can be to connect the two.
Uberflip’s native Pardot integration makes it really easy to link the platforms together. All you need are login credentials and API credentials. We have step-by-step instructions in our support portal that are simple to follow and make the process a breeze.
Next, to get even more out of the integration, you’ll have to configure a few options to create custom fields in Pardot, so it can receive data passed from Uberflip. This isn’t a required step, but it is highly recommended, as it enables you to collect new visitor information, track visitor behavior in your Hubs and campaign destinations, and tie data back to leads in Pardot.
Once Pardot is connected to Uberflip you’ll be ready to start collecting leads and tracking behavior so you can personalize every experience.
Collect more qualified leads with Pardot and Uberflip
Traditionally, marketers have captured visitor information into leads through linking to gated content or webinar registration pages. Although this is not a bad strategy, the problem is that most marketers gate content using a form on a landing page, which is inefficient and, worse, a poor experience.
In Uberflip, marketers have access to calls-to-action that make it easy to build content consumption paths that keep buyers engaged, self-nurturing, and sales-ready faster. By integrating the two platforms, you can create in minutes Uberflip Form CTAs that seamlessly sync with your Pardot lists.
Form CTAs can be placed in several areas of a Hub or in a destination—making it easy to generate new leads and subscribers as well as gate your high-value content, then seamlessly pass collected data to your Pardot instance.
This way of gating content outperforms a traditional landing page by an average of 7x, according to data we’ve collected from our customers (which you can learn about here > The Content Experience Report).
CTAs in Uberflip give marketers the ability to generate leads from high-traffic content and resources. They can be embedded in any experience you create, alongside relevant content, and give visitors the next best step to take in their journey. For you this means another opportunity to convert them into a lead, and pass the info on to Marketo.
Once you capture that visitor information, and score your leads appropriately, you can then orchestrate the next step in the buyer journey. Think about the workflows you have attracted to your campaigns. Where are you sending buyers?
With Uberflip and Pardot you can be sure you’re sending leads to the right destinations and adding them to the correct nurture programs, to get your prospects closer to making a purchasing decision!
Check out this video to see how Pardot and Uberflip can work together to power your demand programs:
Track your visitor’s content consumption paths
Relevance is key when it comes to engaging with your buyers—so by using your Pardot data to show buyers the right content at the right time not only keeps people engaged for longer but also gives them the opportunity to self-nurture and build trust in your brand.
Once you integrate your account with your Pardot instance, Uberflip engagement data can be passed directly between the two, as a unique ID (using cookies) will be assigned to each visitor.
When visitors fill out a Form CTA they will then become “known” and their details get associated with their cookie’s ID. This then allows us to automatically prefill that visitor’s data on any other Form CTAs that they interact with.
Even if a user hasn’t filled out a CTA on your properties, the cookie tracks them as they engage with campaigns and content on Uberflip, and you can even track the items that your leads convert on!
This empowers marketers to evaluate audience insights like never before.
By using Uberflip and Pardot together, you can refine and enhance your lead scoring model based on content engagement metrics so that you’re sending better and more qualified leads to your sales team. Even better, you can pass this data to Salesforce to enable you to easily report on marketing ROI and attribution so you can prove the value of your efforts.
Start building better buyer journeys
It’s easy to see that by integrating Pardot with Uberflip you’ll be able to gather more decision-making insights that make it easy for you and your team to build the amazing buyer experiences your audience deserves! If you’re ready to see how we can help you build better buyer journeys, you can click here to set up a custom demo.