In this age of information overload, organizing content —whether it’s blog posts, YouTube videos, Tweets, SlideShare presentations, Facebook posts, photos, or many others— can often be challenging. It is important that brands are able to keep up and make sure that their content is well curated, easily digestible, and that it always tells the story that their buyer personas want to hear.

Fortunately when it comes to curating either original or third party content (or both), Uberflip has you covered. Within minutes, you can connect your different channels and start creating amazing content marketing experiences that keep your audience engaged. No matter the story you need to tell, with Uberflip you can easily produce content tailored to any of your buyer personas. Read on to learn how Uberflip can be a powerful curation tool!

How do I curate content?

- Marketing Streams are a way to further segment the content that’s already in your Hub (or that you’re adding to it) based on what you want to promote. They’re a great way to create targeted content sections around a specific topic, campaign, audience or buyer persona. Here’s step-by-step tutorial on how to setup Marketing Streams.

- Smart Filters take the process to another level by allowing you to categorize content based on specific keywords or phrases that define a topic you wish to cover. You can automatically filter content into to a Marketing Stream, feature items, or hide them - everything without ever lifting a finger.  Click here to access a video on how to setup your first Smart Filter.

A few great examples

1. Social content - Uberflip enables you to not only curate posts from your own Twitter account, but also to pull in your "favorite" tweets by other users.  

For instance, you can create a Twitter list that includes top influencers or partners and add it as a Marketing Stream in your Hub, leveraging targeted content that is already out there. 

2. Video items - Similar to Twitter, with Uberflip you can create a YouTube playlist with videos from other channels (or your own) and add it as a Marketing Stream on your Hub. As an example, at Uberflip we decided to offer a section in our Hub that includes only our webinar recordings.

3. Other people’s blogs - In addition to adding your own blog, you can also add any other blog that has an RSS feed. You can later hand pick and aggregate specific blog pieces, streaming even more targeted content into your Hub.

4. eBooks, case studies, and whitepapers - Have you thought of any eBooks or PDF content that you’d like to make available on your Hub? If so, you can also add these to your Hub by using our Flipbooks feature. Simply upload your PDF and we’ll convert it into a beautiful and interactive Flipbook, turning a boring document into an engaging experience for your users.

Hubs is also integrated with SlideShare  so you can include presentations within your Hub. All you need is your SlideShare username and you’re good to go. By using Marketing Streams, you can also add presentations hosted in other SlideShare accounts and include them in your Hub.

5. Help/resources - Whether you're creating eBooks, blog posts or presentations, your content will typically find its home on your resources page. With Uberflip, you're also able to centralize and organize all of your resources related content into a single or multiple streams, all of this with no IT department required. Watch a webinar on how to create a fully functional Knowledge Base with your Hub in a matter of minutes.

The sky is the limit! With Uberflip's amazing curation tools you can organize your content and engage your audience in as many ways as you want.

Don't have a Hub yet?  Try creating one for free and see what it can do for your content marketing.