Launching an ABM campaign is daunting. Launching an Enterprise ABM campaign is even scarier because as we all know, they tend to be longer and more complex than a typical sales cycle.
Fear not, by covering the fundamentals of ABM – picking the right accounts and serving them the right content at the right time – you can scale your ABM efforts to penetrate the biggest Enterprise companies out there, oh and your sales team will love you for it.
Join Angeline Junaedy, Demand Generation Manager at Rollbar, Mike Waldron, VP of Marketing at Uberflip, and Justin Keller, VP of Marketing at Terminus as they cover:
- How to get sales jazzed about ABM (spoiler: It’s making them more commission)
- How to leverage intent data to pick accounts AND serve up the right content
- How to offer the right content at the right time
- Why tracking form conversions isn’t necessarily a sign of success