For marketers, sourcing the right content at the right time and delivering it in a personalized experience is often one of the biggest barriers to success. Whether you are leveraging ABM tactics to win new business or you're focusing on retention for your customers — a solid strategy is needed to serve up the right content, to the right person, at the right time.
By leveraging content experience, Hillary Carpio, Director of ABM at Snowflake, has successfully implemented a winning ABM strategy that helped her team to increase speed to marketing and deliver personalized 1:1 ABM programs to over 1,300 target accounts.
Watch this session to learn:
- How to scale your ABM strategy by leveraging the Content Experience Framework;
- How to deliver relevant content throughout the buyers’ journey and create a lasting impression on key accounts
- How to expand your target account list in a scalable way.