How many times have you been asked by other departments to find and send them a piece of content? These requests come in ALL the time and it’s usually because other teams aren’t empowered to find the right content themselves.
This may seem minor but according to McKinsey, employees spend 1.8 hours a day looking for content and that’s time that could be spent elsewhere. Opportunity is also lost when your teams aren’t able to distribute relevant content in a timely manner. That’s time that could be spent leveraging data to personalize outreach.
Join Sydney Sloan, CMO at SalesLoft, and Randy Frisch, CMO & Co-Founder at Uberflip as they discuss how Marketing teams can provide a catalog of approved content to other departments for timely distribution and maximum impact.
- The “Launch Gap” and why waiting to send content impacts business growth
- How to centralize and organize your content in a way that makes finding relevant pieces a breeze
- Data marketing should empower sales with to send out personalized and timely content