In identifying some of the hard to break processes from the old silos of a sales vs. marketing world, this session pushes for strategies and examples of how to win together. 

Marketing has done its job when revenue is created and renews. This is why we’ve moved past the MQL to think about our role in influencing sales and customer engagement across the entire buyer journey. In this session you’ll discover the importance of uniting to move as fast as the buyer demands in a modern but complex sales cycle. 

Opportunities are created or lost through our ability to move fast as a marketing and sales organization. As priorities and market demands change on the fly, our ability to hit a launch target or close a deal keeps us on track and even alive. On the other hand, missing our campaign dates or that timely sales reply creates a Launch Gap and further impacts our ability to remain relevant. Empowering sales to serve the right content at the right time and delivering it in a personalized experience is often the biggest impediment to success. 

In this session, Randy Frisch, CMO and Co-founder of Uberflip, will share how to stay on track as a team and how to increase funnel velocity by looking at the right scope, controls, and technology for your business. This talk is geared to demand, digital and content marketers, as well as sales teams with products and services that are complex yet timely, who are looking to embrace personalization and strategies like ABM.