Creating a consistent flow of high-quality content is a challenge for even the most experienced content marketers. But you can't fix that problem by forcing yourself and your team to come up with a daily tide of amazing ideas — Walt Disney himself couldn't hurdle that creativity obstacle.

Instead of reinventing the wheel time and time again, you should create more versions of the wheels you already own. This is the magic of "content atomization" and it's the secret strategy of some of the world's best marketers.