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How 3M Delivers Targeted Content to End-Users and Distributors

Manufacturer 3M leverages Uberflip to be both broad and specific with their content, showing the breadth of their expertise and personalizing the experience for each user. Jesse Mussio, Digital Experience & Strategy Integration Lead for 3M Canada explains the ways in which they leverage the platform to educate end-users and distributors so both understand the value of their products. 

About the Author

Christine is an experience-obsessed marketer. She was Uberflip's Director of Content, where creating engaging content experiences for marketers was a challenge she accepted daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.

Profile Photo of Christine Otsuka