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How 3M Delivers Targeted Content to End-Users and Distributors

Manufacturer 3M leverages Uberflip to be both broad and specific with their content, showing the breadth of their expertise and personalizing the experience for each user. Jesse Mussio, Digital Experience & Strategy Integration Lead for 3M Canada explains the ways in which they leverage the platform to educate end-users and distributors so both understand the value of their products.