How Fortinet launched and scaled their ABM program
Fortinet went from launching generic programs to scaling personalized programs. They exceeded conversion benchmarks by 15x without additional resources. This video walks through how Hillary Lupo built an ABM program at Fortinet from the ground up and how she looked at existing resources through a new lens in order to get started. Take your current personalization game to the next level, and think big about the content experiences you can build in the future.
For more insight into the strategy Hillary used to see these types of results, check out her presentation from Conex.