Standing Out in a Sea of Sameness: Why MD Financial Loves Uberflip

January 30, 2020 Christine Otsuka

For Caley Adair, AVP of Content and Digital at MD Financial, content is a crucial component to their marketing strategy. He shares how he uses content to create trust, build relationships and improve the overall client experience. 

About the Author

Christine Otsuka

Christine is an experience-obsessed marketer. Officially, she's Uberflip's Senior Content Marketing Manager, where creating engaging content experiences for marketers is a challenge she accepts daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.

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