Presented by: Patti Heath, Consultant, DemandGen and David Lewis, CEO, DemandGen

In this talk, Patti and David will take a look at websites, display ads, blog posts, videos, and other content assets that do it right, and contrast to some that miss the mark entirely and discuss why. In addition, you’ll learn some valuable neuromarketing techniques to up your content game using the science of persuasion and influence along with tips for establishing and operationalizing personas.