Presented by: Marisa Cavanaugh, Executive Marketing Manager, McGraw-Hill
We are overrun with content. From thought leadership, to product information, to service and support details, there is entirely too much information for customers (and sales teams) to consume and understand. So, how can B2B or B2C marketers cut through the noise and engage customers? In this session, Marisa Cavanaugh, Executive Marketing Manager of Content at McGraw-Hill shares how they revamped their content organization and marketing experience around customer identities and themes to enhance their engagement and inbound strategy.