What Marketers Can Learn From Consumer Experiences
We have come to expect a personalized experience in our everyday consumer lives. We listen on Spotify, watch on Netflix and buy on Amazon. We go there because those experiences are personalized. Together we'll explore what this standard means for us as marketers. Spoiler alert: it means the content experience matters. But we'll unpack a framework to help your team personalize content experiences at scale.
See the presentation slides below:
Notes could go here.
And here.
And here.
And here.