In this video, our Marketing Programs Manager Arabi Siva shares all our secrets. 

Seriously though, she really pulls back the curtain on a program we recently launched and have been seeing a lot of success from—our opportunity accelerator. The goal of this campaign has been to help our sales team drive high opportunity to closed-won ratios, and it starts with engagement across the entire opportunity journey. After all, who decided marketing’s job stopped after a lead hit MQL status anyway?