WHITEPAPER: The Limitations of PDFs for Marketers
Uberflip has just released a whitepaper called The Limitations of PDFs for Marketers.
Back in the printing era, PDFs were fantastic; but for today’s fast-paced and digital world, PDFs are inadequate for the demands and expectations of marketers.
In order for marketers to create cutting-edge content that effectively reaches and engages their audience, marketers must be able to:
1. Analyze the statistics and analytics of their content consumption
2. Effectively distribute their content
3. Integrate social media to instigate social share and discussion
4. Engage audiences through video
Some intriguing facts:
- 1 second of page delay can result in a 7% reduction in conversions
- The average consumer spends 20% of their internet time on social networks, so it’s imperative that your content reaches them where they already are
- YouTube is the fourth most popular social network in use today and users spend 3 billion hours a month watching videos
Do you want to get more engagement and better insight into your content marketing?
Read on to learn how to enhance and optimize your content!