In this informative (and adorable!) videographic, we explore the relationship between content marketing and consumers, and how effective content marketing increases consumers’ affinity and love for a brand.

Here are some key insights:

• 61% of consumers love brands that publish custom content
• 90% of consumers find custom content useful
• Three quarters of consumers feel that brands that create custom content want to establish good relationships with them
• Interesting content is a top 3 reason people follow brands on social media

Ultimately, content marketing is a win-win for both consumers and the brands they’re following. Check out the videographic below to see why content marketing can lead to the perfect love story for brands and consumers alike!

About the Author

Jose has seven years of experience in cross-platform media and marketing. He's responsible for the development and implementation of marketing campaigns.

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