Anyone that’s organized an event or conference can attest that it’s no easy feat. With a to-do list that runs a mile long and dozens of team members to coordinate, the opportunity to unload any task creates a little more room for you to breath.

 Fortunately when it comes to the PR and marketing arm of your event, Uberflip has you covered. Within minutes, Uberflip empowers you to create a content marketing experience that auto-magically updates and engages your audience…meaning that there’s one less thing you need to worry about. Read on to learn how Uberflip can be a powerful tool for your next event!

#1. Showcase your Speakers

Your featured speakers are likely one of the primary selling points of your events; perhaps they’re industry thought leaders or celebrities that your audience is interested in reading about and engaging with. A great thing about Uberflip is that you can peak your audience’s interest by easily curating a Stream of Tweets or YouTube playlists dedicated to your featured speakers.

#2. Kick-start your social strategy

Creating a hashtag is a fantastic way to initiate and monitor conversations around your event. In the weeks prior to your event, get your audience familiar with your #hashtag by including it in event-related content, sharing it across your social channels, and presenting it on your event’s landing page. Since people will frequently access your event Hub both prior to and during your event, it’s also a good idea to include your #hashtag in your custom domain so people readily see it.

#3. Curated Content

Uberflip allows you to build a story around your event by curating content that your audience is interested in. For example, if you’re hosting an event about content marketing, you can curate relevant content from industry blogs, videos, tweets, and more to provide a centralized hub of information for your audience to engage with.

#4. One-Stop Shop

Ultimately, Uberflip empowers you to create a one-stop shop for nurturing and engaging your audience. It’s the ultimate PR and marketing toolkit for generating pre-event buzz and keeping your audience engaged and informed throughout the event.

Have an event coming up? Try setting up a hub for free!

About the Author

After graduating from the HBA program at the Richard Ivey School of Business, Aaliyah launched her career as Marketing Coordinator at Uberflip! Prior to her HBA, Aaliyah also completed a Bachelor in English at Western University.

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