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Becoming the Office Hero with Uberflip Metrics

Oh no! Your boss just came back from an executive meeting and has some bad news: Times are tough and budget cuts are in order. One item up on the chopping block is your online monthly publication, Marketing NOW! This magazine is your biggest passion, and, as its editor, its cancellation would mean an abrupt halt to all of your hard work and maybe even your job. Fortunately, you’ve been given one last chance to prove yourself with next month’s issue. This edition needs to be the best one ever, and your entire team is counting on you. But how are you going to know what to do?

Using Uberflip Metrics, you can take a close look at how your audience interacted with your previous issues. A Metric is a sum or average of various factors, which are represented in over 100 Reports. Here are some key insights to better understand your readers, make your next issue the best it can be, and to save the day!

Metric – Page Views; Report – Per Page

What it tells you: April’s issue had a total of 22,829 page views, with an average of 1,756 views per page. Using this chart, you can also see the total number of views per page.

How it helps:  The chart provides a nice visual representation of your audience’s progression through this Flipbook. Notice the steep declines after pages 0, 2, 4 and 10? This indicates that those pages did not entice many readers to flip to the next page, which is a red flag that those sections did not work.

Metric – Zooms; Report – Page Heat Map

What it tells you: Here you can see how many times your readers zoomed in on the pages of your Flipbook and precisely where they did so. These zoom points are represented by the multi-coloured targets overtop of the page.

How it helps: This page heat map shows a cluster of targets overtop of the 2 bodies of text. Hovering over a target tells you how many zooms that icon represents; in this case, the target over “17-year-old” represents 10 zooms (one of the most zoomed-in spots on the page). With 121 zooms in total on this page – the 3rd highest number for this Flipbook – you can presume that your readers were very interested in this story, and the fact that it was about a 17-year-old entrepreneur might have been what captured their attention. Great choice! Perhaps next month’s issue should have a “Top 20 Entrepreneurs Under 20” section?

Metric – Page Widget Interactions; Report – Performance

What it tells you: Using Uberflip, you regularly enhance your pages with multimedia widgets including Vimeo/YouTube videos, Flickr photo slideshows, social sharing buttons and SoundCloud audio. This Report provides a breakdown of how many interactions each page widget had.

How it helps: This Report makes it easy to scan through all of your page widgets and determine which ones were the most effective at capturing your readers’ attention. April’s Report shows that the Vimeo video and two Flickr slideshows had the most interactions, so you should consider adding more to next month’s important issue. For social media sharing buttons, Facebook and Pinterest did not do as well as Twitter and LinkedIn, so this may indicate that those social networks might not be as popular with your audience. Since Twitter shares were the highest, it might be time to plan a Twitter campaign for next month.

Metric – Issue Views; Report – By Platform

What it tells you: Here you can see a breakdown of what types of devices your readers used to access April’s issue.

How it helps: An overwhelming majority of readers used a desktop computer to view April’s Marketing NOW! This means that you can put more content on each page, but not too much – after all, smartphones are the second-most popular devices used to view your issues.

Metric – Links Clicked; Report – Performance

What it tells you: This Report shows you a full breakdown of how many clicks each of the links in April’s issue received.

How it helps: After seeing how many times each link was clicked, you realize that you are charging way too little for the links that you have placed for your sponsors. Export this Report and share it with your advertisers to negotiate a higher fee for their spot in the next issue!

And the results are in…

Congrats! By utilizing Uberflip Metrics, you’ve designed your best issue yet and saved the day! But be sure to keep monitoring them to ensure that each edition is better than the last.

Which Metrics have you utilized to make the most of your Flipbooks? Let us know in the comments below!