Ready, Aim, Flip! Flipping Your Funnels for Account-Based Marketing at Scale

June 28, 2016 Victoria Hoffman
Account-based marketing is laser-focused B2B marketing. Once you've made the decision to flip the old lead-based sales funnel on its head with ABM and identify your best-fit accounts, your sales & marketing (or "smarketing") team will be aligned like never before. In this ABM Hacks session with Terminus' Sangram Vajre, you will learn: - How to identify best-fit accounts and expand your reach within an account - How to engage contacts on their terms - How to execute an ABM playbook - How to accelerate sales pipeline velocity and grow new revenue

About the Author

Victoria Hoffman

Victoria is a Content Marketing Manager at Uberflip. When not executing Uberflip's content marketing strategy, she enjoys musicals, pizza, and puns.

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