All » SlideShares for the Content Marketing Manager, Demand Gen Managers and Decision Makers » Marketing Automation Hacks 2016: Act-On

× Share this Presentation

Facebook
Twitter
Work Email
LinkedIn
Google+

Marketing Automation Hacks 2016: Act-On

March 4, 2016 Hana Abaza

Share this Presentation
Facebook
Twitter
Work Email
LinkedIn
Google+

If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential. In this presentation, Linda West, Director of Digital Marketing at Act-On, explains how ROI-focused marketers can improve their sales enablement and lead generation performance. By the end of the webinar, you will walk away with a solid understanding of how to use marketing automation to build a scalable strategy and increase your revenue generating efforts.

About the Author

Hana is the Head of Marketing at Shopify Plus.
Follow on Google Plus Follow on Twitter More Content by Hana Abaza

Previous Presentation

Marketing Automation Hacks 2016: Pardot

Learn how to better leverage Pardot to meet your B2B marketing goals.

Next Presentation

Marketing Automation Hacks 2016: Marketo

Learn how to better leverage Marketo.

See What Makes Uberflip So Darn Special

Work Email

First Name

Last Name

Phone Number

Company

Country

Are you an agency?

Yes, add me to the Uberflip email list!

By checking this box, you provide us consent to email you educational content, and information on our products and services. You may unsubscribe at any time.

I am an EU Citizen

By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.

Thank you!

Error - something went wrong!

Most Recent Presentations

How to Persuade Prospects Through Personalization

Marketing Automation Hacks 2016: Act-On

About the Author

Previous Presentation

Next Presentation

Most Recent Presentations

Aligning the buyer's journey to customers' growing appetite for personalized experiences is easier said than done—or is it?

Uberflip's President and CMO Randy Frisch discusses how to persuade prospects through personalization.

Creating personalized content experiences for each of your target accounts can be a daunting task. But does it have to be?

Email nurture campaigns are a B2B marketing must, and when executed effectively, can really move the needle and help guide qualified leads down the funnel.

What does an effective B2B account-based marketing strategy look like? To help you answer this question, Uberflip commissioned an account-based marketing strategy survey in partnership with Ascend2.

Presented at the Toronto ABM Summit, Account Based Marketer Heidi Vandermeer explores where content fits into an ABM strategy and the practical steps in executing this strategy.

Presented at the Toronto ABM Summit, Uberflip’s CMO Randy Frisch explains how to build an account-based content marketing approach to deliver greater personalization to your customers at scale.

Learn how to personalize your ABM content at scale in this webinar.

In this webinar hosted by Kapost, top marketers from Vidyard, Content4Demand, and Uberflip explored how embracing new channels and content types can improve B2B marketing efforts.

Learn how to get your Uberflip Hub ready for GDPR in this webinar hosted by Product Marketing Manager, Jason Oakley.

Learning from B2C brands, B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.

Presented at SiriusDecisions 2018 Summit, Snowflake’s Daniel Day shares ABM-led insights on landing top target accounts by creating personalized content experiences with Uberflip.

Find out how marketers can increase agility and deliver relevant, convincing content, with speed and scale.

Jodi Lebow, VersionOne’s Director of Demand Generation and Marketing Operations, shares insights on engaging target accounts for ABM by creating personalized content experiences with Uberflip.

Uberflip CMO Randy Frisch outlines how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.

Many B2B marketing teams have introduced webinars into their marketing mix. Are you making the most of this powerful lead generation asset?

More than ever, buyers are educating themselves with content at every stage of the customer journey. Learn how you can create personalized content experiences at scale with Uberflip.

Learn how Hillary Lupo, Fortinet’s Global Marketing Manager, was able to react quickly, beat out competitors, and earn thought leader status in the network security industry with one campaign.

What’s new about interactive content is the B2B context. Marketers are dealing with long sales cycles, where it’s less about the quick transaction and more about the process of engagement. You are loo

Is your marketing team feeling the pressure as the countdown to GDPR is on? Are you aware of what ‘consent’ means for your marketing communications and Marketo database? GDPR will have an impact on th