How to Create Content That Converts

April 9, 2015 Hana Abaza
Creating quality blog posts, infographics and videos is an art, and one that’s necessary to engage customers with the kind of valuable content that empathizes with their needs. But maximizing every content asset’s potential to contribute to your company’s bottom line—that’s a science. In this webinar you'll learn: - The criteria for “valuable” customer-focused content your audience craves. - How to build a content experience better equipped to seize conversion opportunities. - How to strategically gate content to significantly boost your conversion rates.

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

Follow on Twitter More Content by Hana Abaza
Previous Presentation
The Recipe for High Converting Uberflip CTAs
The Recipe for High Converting Uberflip CTAs

After analyzing the performance of over 4,000 Uberflip CTAs, we learned a few things about conversion rate ...

Next Presentation
How to Speak Marketing Automation
How to Speak Marketing Automation

Sometimes, it sounds like marketers are speaking another language—especially when using terms associated wi...

Find Out How to 7x Your Conversion Rate in The Content Experience Report

Get the Report