How to Build a Content Library for Today's Buying Process

January 14, 2015 Hana Abaza
Today, most executive purchase decisions are made online—before the prospect even interacts with a Sales rep. Your customers are self-educated about your products and services before you even have a chance to get a word in. But you can leverage this reality by building a content library that accommodates prospects throughout this stage. In this presentation, we’ll teach you how to build a content library that packages product information, pulls in prospects, and frees your Sales team up to close more deals. You will learn: - How to develop content that caters to your prospects’ needs - How to strategically organize your content library - How to use your content library to improve Sales efficiency

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

Follow on Google Plus Follow on Twitter More Content by Hana Abaza
Previous Presentation
A Content Marketing Christmas Carol
A Content Marketing Christmas Carol

Will Shmitty the Content Marketer abandon his cynical ways and find the true meaning of content marketing?

Next Presentation
How to Clean Up Your Marketing Automation Database
How to Clean Up Your Marketing Automation Database

Data quality is integral to a successful marketing automation campaign. With efficient processes, refined w...


See What Makes Uberflip So Darn Special

First Name
Last Name
Phone Number
Thank you!
Error - something went wrong!