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Influential Opinions: Enabling Sales with Content

In this video, Uberflip's VP of Sales Rob Petrusevski sits down with Stephanie Totty, Director of Marketing at Examsoft, and Matt Heinz, President of Heinz Marketing, to talk about sales and marketing alignment. Using two findings from Uberflip's The Content Experience Report as a jumping-off point, these sales and marketing leaders will discuss how marketing can better equip sales with content and see better content performance as a result. 

Findings they'll discuss in this video:

  • Tagged content is viewed nearly 2x as often as content that isn't tagged
  • Marketers who categorize their content by topic see double the number of views

Check out The Content Experience Report for more data-driven insights.