Sales is on the front lines every day, and can serve as a great amplifier for your message and content. So, how do you activate this super powerful distribution channel?
It all starts with selling your sales team on content. In this presentation, Pardot's Molly Hoffmeister shares some tips and tricks on how to improve sales enablement and amplify your content by activating your sales team.
- How you can use content marketing strategies to engage your own sales team
- How to make sure your content doesn't gather dust
- How to partner with sales to build better content