Uberflip is pleased to announce their release of the first-ever Content Experience Report.
In an effort to better understand the impact of content experiences on key B2B marketing metrics, Uberflip analyzed first-party data based on the results of B2B marketers as it relates to content and content experience to discover that effectively centralizing, organizing, personalizing, and distributing content drives material increases in views, consumption rates, and conversions. Research found that focusing on content experience generates 8x more views and 7x higher conversions.
To put these findings into practice, Uberflip created The Content Experience Framework, designed to guide marketing professionals to engage prospects with personalized experiences at every stage of the buyer journey.
For more information, see the full news release here.
Download the full Content Experience Report here.
Download the Content Experience Framework here.