Marketers Thrive on Flexibility [Podcast]

March 17, 2020 Randy Frisch

The decision to cancel a 1,000+ person event isn’t an easy one, but it ultimately comes down to the health and safety of your attendees. 

And unfortunately, many businesses are in the same boat right now. 

In this episode, I interview Peter Isaacson, CMO at Demandbase, about his team’s decision to postpone the ABM Innovation Summit, and how important it is for marketers to be flexible. 

What we talked about:

  • The two essential traits in marketing team members early on
  • Practical strategies for being flexible after a postponement
  • Why an annual vacation should be two weeks, not one

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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