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Influential Opinions: The Importance of Personalization

In this video, Uberflip's Director of Content Experience Paige Gerber sits down Sigstr's VP of Marketing Justin Keller to talk about personalization. Using two findings from Uberflip's The Content Experience Report as a jumping-off point, these marketing leaders will discuss how personalization is the key to better content engagement and performance.

Findings they'll discuss in this video:

  • Contextualizing your CTAs to the content makes them 2x more effective when used beside your content 
  • Personalized recommendations increase the chances of a visitor consuming more content than generic recommendations

Check out The Content Experience Report for more data-driven insights.