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Influential Opinions: Content Performance

In this video, Uberflip's VP of Marketing, Demand Generation Brandi Smith chats with Brandon Redlinger, Director of Growth at Engagio, to talk about content views and performance. Using two findings from Uberflip's The Content Experience Report as a jumping-off point, these masters of marketing discuss how surfacing content in more places and organizing it for discovery can result in more content views.

Findings they'll discuss in this video:

  • Putting content in more than one place increases views by 8x on average
  • Marketers who categorize their content by topic see double the number of views

Check out The Content Experience Report for more data-driven insights