Ebooks - 2

AS CONTENT EXPERIENCE MOVES TO THE FOREFRONT OF MARKETERS' MINDS, THEY'LL BEGIN TO SEE THEIR CONTENT REACH ITS FULL POTENTIAL, PERFORM THE WAY IT WAS INTENDED, AND PROVE THE ROI OF CONTENT MARKETING EF- FORTS. THAT'S THE POWER OF FOCUSING ON THE CONTENT EXPERIENCE. CONCLUSION SUMMARY CHART

• THE CONTENT EXPERIENCE REPORT - 8 Data Science Insights You Can Use to Boost Content Engagement and Conversions
• TABLE OF CONTENTS
• INTRODUCTION
• HOW WE UNDERSTAND CONTENT EXPERIENCE
• INSIGHTS
• ENVIRONMENT
• 1 CONTENT PLACEMENT
• THE QUESTION
• THE BREAKDOWN
• WHEN CREATING MORE CONTENT ISN'T THE ANSWER
• REVIVING CONTENT THROUGH PLACEMENT IN A NEW ENVIRONMENT
• WHY THIS ISN'T A FLUKE
• WHY IT MATTERS FOR MARKETERS
• 2 BACKGROUND IMAGES AND CTAs
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• STRUCTURE
• 3 MENUS AND NAVIGATION
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• 4 TAGGING CONTENT
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• 5 CATEGORIZING CONTENT
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• ENGAGEMENT
• 6 GATING CONTENT
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• 7 CONTEXTUALIZING CTAs
• THE QUESTION
• THE BREAKDOWN
• CONTEXTUALIZATION FOR OVERLAY CTAs AND SHOW BESIDE CTAs
• CONVERSION RATES FOR OVERLAY CTAS
• CONVERSION RATES FOR SHOW BESIDE CTAS
• WHY IT MATTERS FOR MARKETERS
• 8 ARTIFICIAL INTELLIGENCE
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• CONCLUSION
• SUMMARY CHART
• APPENDIX
• LETTER FROM THE DATA SCIENCE LEAD
• METHODOLOGY