Ebooks - 2

On average, we have about 11 items per CTA. However, what's notable is that, as shown in the clear winner, half of the CTAs are just for one item. This means half of the CTAs we can assume are contextualized. 11 Great job, marketers. In the graph below you can see the number of CTAs in all Ube Ce Hb ad e be f ce e w which they are associated. UBERFLIP 11 T a efae a e a ae f , wee e eae ae ed ve a ee ed By y a a e efae, we aw a f a- ca e, ey de ecc ae caa a d e daa A, we fd a aey db eebed yeay db, we a a ae a eaabe e ed NUMBER OF PLACEMENTS CTAS & CONTEXTUALIZATION + NUMBER OF CTAS INSIGHTS ENGAGEMENT CONTEXTUALIZING CTAs

• THE CONTENT EXPERIENCE REPORT - 8 Data Science Insights You Can Use to Boost Content Engagement and Conversions
• TABLE OF CONTENTS
• INTRODUCTION
• HOW WE UNDERSTAND CONTENT EXPERIENCE
• INSIGHTS
• ENVIRONMENT
• 1 CONTENT PLACEMENT
• THE QUESTION
• THE BREAKDOWN
• WHEN CREATING MORE CONTENT ISN'T THE ANSWER
• REVIVING CONTENT THROUGH PLACEMENT IN A NEW ENVIRONMENT
• WHY THIS ISN'T A FLUKE
• WHY IT MATTERS FOR MARKETERS
• 2 BACKGROUND IMAGES AND CTAs
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• STRUCTURE
• 3 MENUS AND NAVIGATION
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• 4 TAGGING CONTENT
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• 5 CATEGORIZING CONTENT
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• ENGAGEMENT
• 6 GATING CONTENT
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• 7 CONTEXTUALIZING CTAs
• THE QUESTION
• THE BREAKDOWN
• CONTEXTUALIZATION FOR OVERLAY CTAs AND SHOW BESIDE CTAs
• CONVERSION RATES FOR OVERLAY CTAS
• CONVERSION RATES FOR SHOW BESIDE CTAS
• WHY IT MATTERS FOR MARKETERS
• 8 ARTIFICIAL INTELLIGENCE
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• CONCLUSION
• SUMMARY CHART
• APPENDIX
• LETTER FROM THE DATA SCIENCE LEAD
• METHODOLOGY