Issue link: https://hub.uberflip.com/i/1359949
INTRODUCTION When we talk about environment, this includes placement, design, and visual components. When we talk about struc- ture, this includes organization, navigation, and tagging. Ad ay, we we a ab eaee, cde personalization, relevance, and contextual calls-to-action. We use our definition of content experience as the f e f y d the content experience. Beyond what it is, we aim to show you why you should care about content experience. We'll uncover: The impact of the three components of content experience (environment, structure, and points of engagement) on content performance How these things improve the experience in a way that moves the dial What marketers can learn and incorporate into their own day-to-day work T abe e d e ce f d front, followed by an explanation for those more inclined d dee e dea, ad ay a cecae and-just-tell-me-why-this-matters-to-me summary to wrap it up. A content experience occurs wherever and whenever anyone encounters your content.