Issue link: https://hub.uberflip.com/i/1359949
DATA SCIENCE DISCOVERY Putting a CTA overtop of your content has a 17% conversion rate! That's 7x the conversion rate of a tra- ditional landing page. Marketers who categorize their content by topic see 2x the number of views. Contextualizing your CTAs to the content makes them 2x as effective when used beside that same content. AI works! Personalized rec- ommendations increases the chances of a visitor consuming more content than generic recommen- dations by 60%. WHAT YOU CAN DO Stop sending your pros- pects away from your Con- tent Hub to collect their information. Segment content in a way that allows for easy discoverability. Contextualize your CTAs to the environment for a more personalized and high- er-converting experience. Stop playing a guessing game with recommenders. Harness the power of AI to move prospects through the funnel. 8 7 6 5