Issue link: https://hub.uberflip.com/i/1359949
THE CONTENT EXPERIENCE REPORT UBERFLIP Which performs better? The left bar shows a click-through rate of about 1.5 percent. Remem- ber that this recommendation isn't intelligent. It simply presents content recommendations based on the highest amount of views (i.e., in musical terms, think "Top 40" on the radio or a "greatest hits" record). The right bar illustrates that the personalized recommender leveraging AI gets a better click-through rate (nearing 2.4 percent) on average! It outperforms generic recommendations not tailored to the user's in- terests and previous online behavior. 12 This serves as a benchmark for click-through rates, and also as a way to serve recommendations to visitors when we don't have any way of personalizing their experience through data.