Issue link: https://hub.uberflip.com/i/1359949
INTRODUCTION In today's world, marketers know that producing content isn't enough. If they're going to continue to make an investment in creating content, they need to do more to ensure it per- forms. We've long since known that combining content with a remarkable experience will allow it to reach its full potential, and allow marketers to see results. But as with any emerging category, content experience was not without its detractors. After all, what kind of results could you expect from an investment in the experience around that content? If you've ever wondered why you should care about content experience, and wanted something a little more concrete than a few anec- dotes from marketers, or third-party stats, then look no further. We've used data science to show you the impact and results achievable for most marketers when they fo- cus on their content experience. For those less familiar with data science, it means we've come to these con- clusions by looking at what our actual users—B2B marketers just like you!—have done, rather than what they say they have done. It's e deece bewee at user activity rather than survey responses. Our research comes from a very unique data set exclusive to Ube, a fce BB marketers' activity with respect to content and content experience. We examined thousands of data f Ube ce with a Content Hub that represent midsize and enterprise companies in a range of industries, including technology, software, and market- ing. It's never been done before. Ad wee exced be e ! Read d devey wy content experience matters.