Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Skip to main content

How healthcare marketers think about content and experience

Published Date
Author Christine Otsuka

What specific challenges to healthcare marketers face? And how can they leverage both content and experience to solve for these challenges? In this video, Cameron Micules, Senior Manager of Content Experience for PointClickCare discusses his team's approach to content and experience to get the most relevant and useful and up-to-date content into the hands of his audience amidst a changing regulatory environment.

About the Author

Christine is an experience-obsessed marketer. She was Uberflip's Director of Content, where creating engaging content experiences for marketers was a challenge she accepted daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.

Profile Photo of Christine Otsuka
Follow on Twitter Follow on Linkedin More by Christine Otsuka
Hi {6sense.company.name} - Healthcare marketers have the largest content libraries relative to their organizations size. Getting the right piece of content in front of the right audience to increase engagement, brand recognition, and qualified leads is where Uberflip steps in.