How EcoVadis increased their revenue by 200% with personalization
"We started using Uberflip for marketing but now we extended to empower sales reps. Reps can create their own marketing approved Digital Sales Rooms that are targeted and personalized to ignite engagement through high relevance."
Amber Francis Lead Service Designer, Digital TransformationWhen Ecovadis needed to create more personalized and targeted content experiences for their customers, Uberflip was able to help them achieve significant results on their conversion.
Meet EcoVadis
EcoVadis is the world’s most trusted provider of business sustainability ratings. They’re on a mission to guide all companies toward a sustainable world. Backed by a powerful technology platform, their evidence-based ratings are validated by a global team of experts. They’ve been adapted for more than 200 industry categories, 160 countries, and companies of all sizes. Headquartered in Paris, EcoVadis employs more than 1500 people and has 90,000 businesses that collaborate with them to create resilience, sustainable growth, and positive impacts worldwide.
33%
increase in hot leads
46%
increase MQL to SAL
200%+
marketing attributed revenue
THE CHALLENGE
Engaging prospects with relevant content experiences
Prior to using Uberflip, EcoVadis struggled with creating engaging experiences relevant for every visitor to their website. Their goal was to create targeted messaging and personalized pages that would serve up tailored content for each unique visitor. Ultimately, they wanted to create binge-worthy content experiences that really spoke to the needs and interests of each and every visitor and Uberflip allowed for them to do just that.
After starting with Uberflip, the team at EcoVadis was able to create targeted, experience-based, dedicated landing pages with relevant content. These pages helped them target nurture audiences to increase their lead score and move them through the sales funnel.
THE SOLUTION
Personalized content streams for every buyer persona
EcoVadis gave their team all the right tools they needed to easily create personalized experiences for every visitor. Once onboarded to Uberflip in 2018, they started with one English hub and all language content was managed in this single hub. Fast forward five years, and they now have a total of seven hubs covering content in 14+ languages. Not only has EcoVadis been able to target specific personas and create personalized 1:1 and 1:many experiences using this content, they also recently adopted Uberflip’s Sales Assist—a digital sales room that lets their sales team quickly and easily curate the right content for high-priority accounts.
Using Uberflip, EcoVadis was able to increase their hot leads that were sent to sales by 33% year over year, which allowed the team to focus their resources on prospects with serious buying intent. They were also able to increase their hot MQLs (Marketing Qualified Leads) by 46% which converted to SALs (Sales Accepted Lead) year-over-year and resulted in a 200% increase of revenue from MGOs (Marketing Generated Opportunities) year-over-year.