Made With Uberflip Content Marketing

Content Pros Podcast

Welcome to the Content Pros podcast, where we unlock the strategies and secrets of the best content marketers in the world, and ask the questions you've always wanted asked. We talk to real people doing real work in content marketing, representing some of the world's best brands. Learn their approach to strategy, operations, measurement, staffing and more.

  • What Content After the Funnel Really Looks Like

    What Content After the Funnel Really Looks Like

    Amanda Nelson, Senior Manager of AppExchange Content & Community at Salesforce, joins the Content Pros Podcast to discuss her approach to customer retention through content and community building.

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  • How Third-Party Content Converts Fans Into Customers

    How Third-Party Content Converts Fans Into Customers

    Matthew Grant, Director of Content Strategy at Aberdeen Group, joins the Content Pros Podcast to discuss the power of third party content to engage, convert, and keep customers.

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  • Why Content Distribution Matters More Than Curation

    Why Content Distribution Matters More Than Curation

    David Fortino, Senior VP of Audience and Product at the Netline Corporation, joins the Content Pros Podcast to share his approach to achieving lead gen success with content distribution.

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  • Reputation Management Through Digital and Social Storytelling

    Reputation Management Through Digital and Social Storytelling

    Rick Wion, Senior Director of Consumer Engagement at The Kellogg Company, joins the Content Pros Podcast from CMWorld to discuss how creating conversations with consumers inspires content.

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  • How Agile Content Marketing Powers Up Your Sales Funnel

    How Agile Content Marketing Powers Up Your Sales Funnel

    Dan Levy, Content Director at Unbounce, joins the Content Pros Podcast to discuss how Agile methodology can transform and re-energize content marketing teams into conversion machines.

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  • Why Wikipedia Trumps Snapchat When It Comes to Organic Ranking

    Why Wikipedia Trumps Snapchat When It Comes to Organic Ranking

    Justin Levy, Director of Social Marketing at Citrix, joins the Content Pros Podcast to share how Citrix cultivates content to fill 80 blog posts per month.

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  • How to Unify Content in a Multi-Brand Enterprise System

    How to Unify Content in a Multi-Brand Enterprise System

    Mike Stiles, Global Content Strategy Manager for IHG, joins the Content Pros Podcast to discuss the fine art of overseeing and managing content for multiple brands.

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  • How to Navigate Increasing Content Without Diminishing Returns

    How to Navigate Increasing Content Without Diminishing Returns

    Allen Gannett, CEO of TrackMaven, joins the Content Pros Podcast to discuss navigating and avoiding the terrifying reality of an explosion in content quantity.

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  • How to Utilize Data to Create Breakthrough Content

    How to Utilize Data to Create Breakthrough Content

    David B. Thomas, Senior Director of Inbound Marketing at Leadspace, joins the Content Pros Podcast to share his approach to mining data for effective and motivating content that generates leads.

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  • How Haters Inspire Powerful Content

    How Haters Inspire Powerful Content

    Jay Baer, President of Convince & Convert, joins the Content Pros Podcast to discuss converting haters into advocates and mining complaints for impactful and effective content.

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  • Activating Strategy With Conversational Content

    Activating Strategy With Conversational Content

    Brian Miske, Chief Marketing Officer at KPMG MSLP, joins the Content Pros Podcast to discuss the power of content to influence strategy and extend consumer conversations.

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  • Driving Conversions Through User Experience

    Driving Conversions Through User Experience

    Victor Yocco, Research Director at EY-Intuitive, joins the Content Pros Podcast to discuss how user-experience can make or break your brand's success.

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  • How to Use Interactive Video to Double Your Conversions

    How to Use Interactive Video to Double Your Conversions

    Dana Fugate, Director of Content at Brightcove, joins the Content Pros Podcast to discuss how video content marketing is transforming the customer experience, from conversion to retention.

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  • Why Measuring Content Experiences Drives Better Content Marketing

    Why Measuring Content Experiences Drives Better Content Marketing

    Yoav Schwartz, co-founder of Uberflip, joins the Content Pros Podcast to shine a light on the complexities of content marketing.

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  • Hitting Subscriber Gold with Paid Advertising

    Hitting Subscriber Gold with Paid Advertising

    Michael Brenner, CEO of Marketing Insider Group, joins the Content Pros Podcast to discuss how paid promotion can energize your brand's content marketing.

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  • Why Email is Dominating Over Social

    Why Email is Dominating Over Social

    Katrina Munsell, Group Manager, Content Marketing at Microsoft, joins the Content Pros Podcast to share how she channels the power of email to increase open and click rates.

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  • How the Right Team With the Right Vision Can Transform Your Business

    How the Right Team With the Right Vision Can Transform Your Business

    Lauren Goldstein, VP of Strategy & Partnerships at Babcock Jenkins, joins the Content Pros Podcast to discuss content marketing designed around moving businesses forward through storytelling.

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  • Ruthlessly Prioritizing Your Content Marketing to Find Success

    Ruthlessly Prioritizing Your Content Marketing to Find Success

    Jesse Noyes, Senior Marketing Leader, joins the Content Pros Podcast to discuss the evolution of content marketing, the makeup of the modern CMO, and content velocity versus volume.

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  • How to Create Revenue-Generating B2B Content

    How to Create Revenue-Generating B2B Content

    Dave Rigotti, Head of Marketing at Bizible, joins the Content Pros Podcast to discuss how B2B's can successfully measure and obtain positive ROI on their content through multi-touch attribution.

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  • Why Brands Are Misusing Social Video and Losing Customers

    Why Brands Are Misusing Social Video and Losing Customers

    Brian Fanzo, CEO of iSocialFanz LLC, joins the Content Pros Podcast to share his successful approach to building community, engaging fans, and closing sales with live video.

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