How to Build a Content Library for Today's Buying Process

January 14, 2015 Hana Abaza
Today, most executive purchase decisions are made online—before the prospect even interacts with a Sales rep. Your customers are self-educated about your products and services before you even have a chance to get a word in. But you can leverage this reality by building a content library that accommodates prospects throughout this stage. In this presentation, we’ll teach you how to build a content library that packages product information, pulls in prospects, and frees your Sales team up to close more deals. You will learn: - How to develop content that caters to your prospects’ needs - How to strategically organize your content library - How to use your content library to improve Sales efficiency

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

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