Nathan Ellering, Head of Marketing Demand Generation at CoSchedule, joins the Content Pros Podcast to share how they maintain organic reach by actually having the best content on the internet.

Special Thanks to Our Sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• Why cultivating organic reach means being committed to being the best of the best on the internet
• How researching your own content leads to an increase of quality and leads over time
• Why a winning content strategy means a thorough writing plan that schedules months into the future
• How a workflow that includes a workback leads to better execution and less stress

Quotes From This Episode

“Part of demand generation is trying to find an audience, specifically an audience who doesn’t already know about CoSchedule.” —@njellering

“Since 2014, we have really looked at trying to publish the best content on any topic we take on on the internet.” —@njellering

“Our blogs are a representative of our product. If our blog is high quality, people should understand that our tool is just as high quality.” —@njellering

“We have complete trust in the team to be able to do what we hired them to do and that helps me focus on what our next opportunities are.” —@njellering

“Search engines reward updates, and it helps you freshen up your content for your audience, too.” —@njellering

Resources:

• Nathan Ellering on Twitter: @njellering
• CoSchedule on Facebook, Twitter, LinkedIn, and Pinterest
• CoSchedule Blog