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How Blackbaud Tripled Their Marketing Engagement With AI-Based Content Recommendations

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A one-size-fits-all approach won’t cut it. Buyers have come to expect a personalized content experience and marketers that can offer it are edging out the competition. Lisa Kenney, Principal Demand Generation Marketing Manager at Blackbaud, shares how she created one email nurture campaign that had visitors consuming an average of seven content pieces per visit, driving over $100,000 in pipeline.