With the holiday season well underway, brands have been putting forth their best efforts to win customers over during the highest spending period of the year. Whether in-person, on TV or online, 2012 has seen some very creative marketing campaigns. Here’s a look at some of the top holiday marketing campaigns of the season:
The Cautionary Tale of Ebenezer Snoop
In a new take of Charles Dickens’ A Christmas Carol, Adidas has partnered up with Snoop Dogg for a viral marketing campaign. The first component is an animated short in which Ebenezer Snoop (Snoop Dogg) is visited by The Ghost of Holiday Past to confront him for not partying anymore. After being shown the ramifications for his ways, Snoop vows to keep partying and making his friends happy.
The campaign then gets really interesting on Facebook. The app scans a user’s messages and wall feeds to show a customized video of how he or she has not reciprocated communication with friends over the past year. The user then gets a chance for redemption by reaching out to friends (via the app).
Stella Artois – Holiday Carole
Similar to the Ebenezer Snoop campaign, Stella Artois’ Holiday Carole Facebook campaign is also a personalized greeting intended to be shared amongst users. The user first enters a name, message and address, which then customizes the entire video. Items (e.g. a notebook and, of course, a pint of beer) contain the specified name and address, and the singer eventually ends up on the recipient’s street by using images from Google Street View. Though the custom backdrops can look a bit cheesy at times, the ad is nonetheless successful at creating the feeling of a truly unique and personalized greeting.
Old Navy Nostalgia
Though not the first time that Old Navy has used past stars in their commercials, this year has seen possibly their best efforts. First, Twas the Jordan Knight Before Christmas features an original song by New Kids on the Block’s Jordan Knight, an appearance by Johnny Mathis (who also appears in other videos from this campaign), and even Boys II Men.
The other great part of this campaign are the series of videos featuring The Griswolds (Chevy Chase and Beverly D’Angelo) from the Vacation movies. The family is up to their old antics and aren’t afraid to poke fun at themselves. In the video below, the commercial brings attention to the fact that the kids – Rusty and Audrey – are played by different actors throughout the series.
Know of any great campaigns that didn’t make it to our list? Let us know in the comments below or on Twitter @Uberflip!
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