Killer Content That Wins: Creating an Award-Winning Interactive Assessment

February 21, 2018 Jermaine Reyes

Award-Winning Interactive Assessment | Uberflip

[Note: This post is part one of three, where we share our behind-the-scenes story of how we created our award-winning interactive assessment. Jump ahead to the next posts in part two and part three.]

It’s an exciting and proud day for us. At the B2B Marketing Exchange in Scottsdale, Arizona, the Uberflip Marketing Team was awarded a 2018 Killer Content Award, also affectionately known as The Finny. We received our Finny for our interactive assessment, “Are You a Marketing Tourist, or an Explorer?” as part of our Own the Journey campaign.

Marketing Maturity Profiles | Uberflip

We accepted this honor for creating what DemandGen Report calls, “interactive experiences that engage people to participate, such as quizzes and assessments, to drive buyers through the funnel.” The 25-question assessment took participants through five categories that assessed their marketing maturity and based on their answers they earned the ranking of one of four adventure-themed profiles.

The Backstory: From Launch to Submission in 15 Days

We launched our assessment on October 18, 2017. We prepared a submission for the Killer Content Award 15 days later, while our early results were still coming in. Our entry was selected among a list of finalists by The Demand Gen Report editorial staff, with an advisory board choosing the final winners.

It was our first time entering this category, and to top it all off, we were rookies. It was our first ever effort at undertaking an interactive assessment. But just because the submission process was rushed, doesn’t mean the planning process was!

So, just how did we do it? This is the first in a series of posts on how we created our award-winning interactive assessment. But the first order of business is to complete the assessment yourself! In the upcoming weeks we’ll break down, step-by-step, our methodology and process. Stay tuned!

Complete our award-winning interactive assessment that received the 2018 Killer Content Award.

About the Author

Jermaine Reyes

Jermaine Reyes is the Content Marketing Manager at Nextopia. Jermaine keeps both eyes open to emerging, disruptive technologies and the simple fundamentals of planning and executing well.

More Content by Jermaine Reyes
Previous Article
Is That Your Job or Mine? It’s Time to Stop Playing Hot Potato With Content Experience Ownership
Is That Your Job or Mine? It’s Time to Stop Playing Hot Potato With Content Experience Ownership

In this article, we discuss content experience ownership within your organization and highlight our latest ...

Next Article
Branching Out: Moving From B2B Marketing Campaigns to Programs
Branching Out: Moving From B2B Marketing Campaigns to Programs

In this guest blog article, the author asserts that we should move from short-lived B2B marketing campaigns...


Want Exclusive Marketing Tips, A/B Test Results and Inspiration?

Subscribe to Our Monthly Newsletter!

First Name
Last Name
Job Title
I agree to receive marketing emails from Uberflip.
By checking this box, you provide us consent to email you educational content, and information on our products and services. You may unsubscribe at any time.
I am an EU Citizen
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
You did it! ;)
Error - something went wrong!