Content marketing is having an important impact in the way consumers interact with brands. According to the Content Marketing Association, 68% of consumers read content from brands they love. Our latest infographic explores the way B2C companies are leveraging content marketing tactics, including most common objectives, favorite promotion tools, metrics and success cases.
“Marketers are increasingly using content marketing to engage consumers with compelling materials that educate, inform, entertain and guide them along their buying journey,” says Neil Bhapkar, VP of Marketing at Uberflip. “It’s important to move beyond the buzz and look at what we marketers are doing as an industry in order to learn from key trends and success cases.”
- 78% of CMOs think that the future of marketing is in content marketing (Sprout Content).
- 86% of B2C marketers use content marketing (CMI).
- B2C marketers are relying on social media, blog posts, and videos to drive results. Unlike B2B, case studies, ebooks, and other such thought-leadership content lie further down the list (CMI).
- Facebook is the most popular platform for B2C marketers, unlike B2B where LinkedIn is the leader. (CMI).
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<a href="http://www.uberflip.com" target="_blank"><img src="http://mktcdn.uberflip.com/b2c_contentmarketing.png" alt="B2C Content Marketing in 2013" /></a>